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Apple Store Instalments purchases qualify for 14.9% p.a for a set period depending on the size of the term selected. As a business that sells items or services, you’ll likely want to gather sales taxes. Exceptions might apply for digital goods in certain areas, or for small shops underneath a income Online Shop News threshold. Decide what your model stands for—its objective, your unique promoting proposition, and your promise to clients. These brand values will affect the appear and feel of your store, informing design and color choices in addition to the tone of your brand voice.